During Baisakhi, the Agriculture New Year, when farmers pay tribute to the Gods for abundant harvest, PepsiCo gave these unsung heroes something they truly deserve. A “thank you".
Farmers, Our Pride is a poetic tribute to the farmers of India. Featuring real farmers from the agriculture heartland of India amongst the grandeur, dreamscapes of farms and nature, captured with extreme wide-angle shots, high-contrast black-and-white imagery. The music was inspired by the collective humming farmers do when they work.
BRAND IMPACT
17.3+ million views | 3+ million engagement | 61% completion rate | From 98.75% negative sentiment to 93% positive sentiment
AWARDS
ONE SHOW: SHORTLIST - FILM: CINEMATOGRAPHY
ONE SHOW: SHORTLIST - FILM: SOUND DESIGN
DUBAI LYNX: SILVER- FILM: CINEMATOGRAPHY
DUBAI LYNX: SHORTLIST- FILM: SOUND DESIGN
DUBAI LYNX: SHORTLIST- POSTERS DESIGN
CASE STUDY | CINEMATOGRAPHY
CASE STUDY | CASTING
LAUNCH FILM | FARMERS, OUR PRIDE
ONLINE FILM | WATER
ONLINE FILM | YEILD & INCOME
ONLINE FILM | YOUTH
PRESENTATION BOARD
POSTER: WORK IS WORSHIP
POSTER: SOUND OF RAIN
POSTER: GUARDIAN OF BREAD
POSTER: EYES FULL OF HOPE
MEDIA COVERAGE & NEWS
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